Looking after your garment
This guide covers the fabric itself. For the stitching, see our Embroidery Care Instructions.
Cotton t-shirts
- Machine wash cold, inside out, with similar colours.
- Avoid bleach and harsh detergents.
- Tumble-dry low or air-dry — high heat is the main cause of shrinkage.
- Wash before first wear to settle the fabric.
Heavyweight and oversized tees
- Heavier cotton holds its shape well but takes longer to dry.
- Air-dry flat where possible to keep the structured drape.
- Don't hang while soaking wet — the weight can stretch the shoulders.
Polo shirts
- Wash cold, gentle cycle.
- Hang to dry to keep the collar crisp.
- Iron the collar and placket from the reverse side.
Hoodies and sweatshirts
- Wash inside out on a cold, gentle cycle.
- Don't wring the cuffs or waistband — it loosens the ribbing.
- Dry flat to hold the shape.
Caps
- Hand-wash only, using cool water and mild soap.
- Never machine wash or tumble-dry — the shape won't recover.
- Air-dry on a rounded object so the crown keeps its form.
Towels and linen
- Wash before first use to boost absorbency.
- Skip fabric softener — it coats fibres and reduces absorbency.
- Tumble-dry medium to keep the pile soft.
General tips
- Always check the care label sewn into your garment — it takes priority over general advice.
- Treat stains promptly, but blot rather than rub, especially near stitching.
- Don't dry-clean embroidered items unless the label specifically allows it.
- Store clean — body oils and residue can set into fabric over time.
Sizing
Not sure about fit before you order? Check our Size Guide.
Still have a question? Get in touch and we'll help.